Our eighth and final event sponsored by Deutsche Bank took place in Memphis, Tennessee. Despite heavy rain and flash flood warnings, 250 people came out to learn about buying and keeping their home. Most notably, the attendees slogged through the rain to meet with a housing counselor!
This event was planned by local community service agencies as well as housing counseling agencies. Collaborating in this way made for a very effective event that they now hope to duplicate on an annual basis. First Baptist Church-Broad in Memphis was the perfect location with an ideal set-up for the event. For the first time we had vendors, credit counselors pulling credit reports, and housing counselors meeting with prospective buyers all in the same room. Participants met first with housing counselors upon entering so they were engaged with a housing program to meet their housing goals – and then free to attend workshops, meet lenders, visit with credit counselors, and check out downpayment assistance opportunities. We also had a clean and healthy home workshop on the ways to make your home more environmentally and health conscious.
We can’t say enough about the benefit of having a strong base of volunteers. In Memphis, as with all the previous events, the volunteers made it all work and were a key ingredient to a successful event. We were lucky to have several wonderful volunteers from First Baptist Church as well as from the participating organizations. They helped explain the agenda to each and every attendee, made sure everyone knew about the available workshops, directed people to the various activities, and verified that everyone got through the registration area.
Once again, Facebook was the biggest driver with a whopping 87% of registrants and 54% of attendees saying they heard about the event on Facebook. Radio and word of mouth both came in second place for attendance with each bringing in 13% of the attendees for a total of 26% of the attendance. One of the participating housing counseling agencies, United Housing, Inc, hosted the Facebook event page allowing all sponsored ads to be branded from United Housing. This lent local credibility to the ads, so people felt comfortable engaging with the event page, asking questions and commenting more than in any other event to date.
Huge thanks to the Memphis groups for all of their efforts. They clearly love the work they do!