On March 2nd, six agencies in Phoenix Arizona hosted the fifth homebuyer event sponsored by Deutsche Bank. The goal of these events is to highlight the work of HUD Approved Housing Counseling Agencies and reach consumers that haven’t previously heard about the benefits of working with a certified Homeownership Advisor. 85% of the registrants for the Phoenix event had not yet worked with a Housing Counseling Agency so this event certainly achieved its goal!
At each of these events, we learn something about what works for outreach. We came away with two big lessons from this event: Handing out flyers and making face to face contact with consumers still matters when it comes to outreach, and it’s all about location. Social media continues to be the way most people hear about these events but 12% of those that actually attended heard about it because someone gave them a flyer. As for location, we held the event at a conference center and while the setting was spacious and convenient for planning purposes, it was not located in a neighborhood considered accessible to the consumers we hoped to attract.
One aspect of this event that was most successful- 46% of those that attended identified as Hispanic, our best result yet. This, and all of our success in Phoenix, would not have been possible without the hard work done by the participating agencies. They did all the work on the ground and gave up their Saturday to make sure the event went off without a hitch. Special thanks to them: